Army Recruiting

I was just watching the show "Murder" on Spike and noticed an awful lot of Army ads. At first I thought I was just noticing it more because I had just read an article in Adbuster comparing the recruiting ads of the Canadian, British and American military. Then it dawned on me. Spike TV is geared towards males, especially young males. So the army is just using their advertising dollars to target the best demographic. I'm not sure how effective it is but hey I can always watch Spike and avoid watching commercials for maxi pads complete with the blue liquid.